Terms of Service

Last updated: 29 October 2026 · Stephen Thomasson

1. About us and these terms

1.1These Terms of Service ("Terms") govern your use of evolvedigital.ai (the "Website") and any services we provide to you. Please read them carefully before using the Website or ordering services.

1.2The Website and services are provided by Stephen Thomasson, a sole trader trading as Evolve Digital AI, based in Altrincham, United Kingdom ("Evolve Digital AI", "we", "us" or "our").

1.3You can contact us by email at Stephen@evolvedigital.ai or by telephone on 07716 547 700.

1.4Our services are offered to businesses only. By ordering services, you confirm that you are acting for the purposes of your trade, business or profession and not as a consumer.

1.5By using the Website or ordering services, you agree to these Terms. If you do not agree, please do not use the Website or order our services.

1.6We may update these Terms from time to time. The version in force when you place an order will apply to that order. Changes to ongoing services will be notified to you in writing at least 30 days before they take effect.

2. Definitions

If the Order conflicts with these Terms, the Order takes priority.

3. Use of the Website

3.1You may use the Website for lawful purposes only. You must not misuse it by introducing viruses or other harmful material, attempting to gain unauthorised access, scraping it at scale, or using it to send unsolicited communications.

3.2Content on the Website, including tools such as calculators and quizzes, is provided for general information only. It is not tailored advice, and any figures it produces are estimates rather than promises of results.

3.3We aim to keep the Website accurate and available, but we do not guarantee that it will always be available, uninterrupted or free from errors. We may change or withdraw any part of it without notice.

3.4The Website may link to third-party websites. We are not responsible for their content or practices.

3.5When you submit your details through the Website, for example to book a call, we will handle your information in line with our Privacy Policy.

4. Our services

4.1We provide the Services described in your Order. Depending on the package you choose, these may include:

• the AI Closed Loop Sales System and its service tiers, which can include a CRM platform, AI agents for inbound calls, outbound calls, webchat, email, follow-up and reviews, and appointment booking;
• managed IT services, including remote IT support and PC equipment leasing;
• promotion of products and services, also known as affiliate marketing;
• AI and staff training, delivered remotely unless agreed otherwise.

4.2We will perform the Services with reasonable skill and care, in line with good industry practice.

4.3Descriptions of the Services on the Website are a summary only. The exact scope, deliverables, service levels and any guarantee for your package are set out in your Order.

4.4We may make reasonable changes to how we deliver the Services, for example changing a software provider, provided the change does not materially reduce the Services you receive.

4.5Any work outside the agreed scope will be quoted separately and will only go ahead once you have agreed to it in writing.

5. Proposals, orders and how a contract is formed

5.1Prices, packages and proposals shown on the Website or sent to you are an invitation to do business, not a binding offer. A written proposal is valid for 30 days unless it says otherwise.

5.2A Contract is formed when you sign an Order, accept it electronically, or complete payment through our checkout, and we confirm acceptance in writing.

5.3Before we start, you must give us accurate information about your business. We may decline an Order at our discretion, for example where the Services are not a good fit for your business or your sector is one we cannot lawfully support.

5.4Any start date or set-up timescale we give is an estimate. We will keep you informed of progress and let you know promptly about anything likely to cause a delay.

6. Fees and payment

6.1The fees for the Services are set out in your Order. Unless stated otherwise, all fees are in pounds sterling and exclusive of VAT, which will be added where applicable.

6.2Monthly fees are payable in advance, by direct debit, card or bank transfer, on the date stated in your Order. Set-up fees, training fees and one-off project fees are payable before work begins unless the Order says otherwise.

6.3Usage of Third-Party Platforms, including telephone calls, SMS and text messages, emails and similar usage, is charged at cost in addition to your monthly fee. We will show these charges clearly on your invoice.

6.4Invoices are payable within 14 days of the invoice date unless your Order states otherwise.

6.5If a payment is late, we will contact you first to understand the reason and agree a way forward. If payment remains outstanding, we may:

• charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998; and
• after giving you at least 7 days' written notice, suspend the Services until payment is received.

6.6We may review our fees once a year. We will give you at least 30 days' written notice of any increase, and any increase will not apply during a minimum term you have already agreed.

7. Performance guarantees

7.1Some packages include a performance guarantee, such as a guaranteed number of recovered bookings or qualified sales calls per month. A guarantee only applies if it is expressly stated in your Order, and only to the package it is stated for.

7.2Your Order will set out the measure, the target, the measurement period and the remedy. The remedy may be, for example, a free month of service or a service credit. Unless your Order says otherwise, the remedy stated is your sole remedy for a missed target.

7.3Unless your Order defines it differently, a "qualified sales call" means a call booked with a prospect who matches the ideal customer profile agreed with you in writing, and who attends the call.

7.4Guarantees depend on your co-operation. A guarantee will not apply for any period in which:

• you have not met your responsibilities in section 8, including providing information, approvals or access on time;
• you have not attended, or have repeatedly rescheduled, booked calls or appointments;
• you have materially changed the agreed offer, pricing, target market or capacity without agreeing a revised target with us;
• any fees are overdue; or
• performance has been affected by events outside our reasonable control, including outages or policy changes on Third-Party Platforms.

7.5We will report on progress against any guarantee each month. If we expect a target to be missed, we will tell you early and agree a plan with you to get back on track.

8. Your responsibilities

8.1To help us deliver the Services well, you agree to:

• give us accurate, complete information and timely access to the people, systems and accounts we reasonably need;
• review and approve scripts, messages, workflows and campaigns promptly, usually within 5 Business Days;
• make sure you have the right to use, and to let us use, all Client Materials, including contact lists and branding;
• make sure any marketing to your contacts complies with the law, including UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR);
• tell callers, website visitors and contacts that they may be speaking with an AI agent where the law or platform rules require this;
• attend booked calls and appointments, and follow up leads promptly;
• keep your login details secure and tell us straight away if you suspect unauthorised access.

8.2You remain responsible for the products, services, prices and claims you offer to your own customers, and for the decisions you make using information the Services provide.

8.3You must not use the Services to send spam, to make misleading or unlawful claims, or for any purpose that breaches the law or the terms of a Third-Party Platform.

8.4If a delay or failure on your part affects our ability to deliver, we will not be responsible for the resulting delay. We will always let you know and work with you to resolve it.

9. Equipment leasing

9.1This section applies if your Order includes leased PC or other equipment ("Equipment").

9.2The Equipment remains our property, or the property of our finance partner, at all times. You must not sell, lend, charge or dispose of it.

9.3You must use the Equipment with reasonable care, keep it insured against loss and damage for its full replacement value, and tell us promptly about any fault, loss or damage.

9.4We will repair or replace faulty Equipment as set out in your Order. Damage caused by misuse, accident or unauthorised modification may be charged at cost.

9.5At the end of the lease, you must return the Equipment in good condition, fair wear and tear excepted. You are responsible for backing up and removing your data before return. We will securely wipe returned devices.

9.6Where a lease is arranged through a finance partner, that partner's agreement will also apply and will take priority over this section for the finance terms.

10. Intellectual property

10.1You keep all rights in your Client Materials. You give us a licence to use them only as needed to provide the Services.

10.2We keep all rights in our pre-existing materials, methods, frameworks, templates, know-how and software, including our sales system design and copywriting frameworks ("Our Materials").

10.3Once you have paid in full, we grant you a non-exclusive licence to use the Deliverables and any of Our Materials built into them, for your own business, for as long as you use them.

10.4Copy, scripts and campaigns written specifically for you become yours once paid for. We may reuse general ideas, structures and learning from our work, but never your confidential information.

10.5All content on the Website, including text, graphics, logos and design, belongs to us or our licensors. You may view and print pages for your own reference, but you must not copy or reuse it commercially without our written permission.

11. Data protection and confidentiality

11.1Each of us will comply with UK data protection law, including UK GDPR and the Data Protection Act 2018.

11.2When we process personal data on your behalf, such as your customers' and leads' details, you are the controller and we are the processor. We will process that data only on your documented instructions and under the data processing terms in our Data Processing Agreement, which forms part of the Contract.

11.3We will use appropriate technical and organisational measures to protect personal data, and will tell you without undue delay if we become aware of a personal data breach affecting your data.

11.4Calls and conversations handled by AI agents may be recorded and transcribed to deliver and improve the Services for you. You are responsible for giving any notices required by law to the people your business contacts.

11.5Each of us will keep the other's confidential information private and use it only for the purposes of the Contract. This does not apply to information that is already public, independently developed, or required to be disclosed by law.

11.6Our use of personal data collected through the Website is described in our Privacy Policy.

12. Third-party platforms and AI tools

12.1The Services use Third-Party Platforms, which may include CRM, telephony, messaging, email, calendar, advertising and AI model providers. Your use of these may also be subject to their own terms.

12.2We choose reputable providers and will help resolve any issues with them on your behalf. We cannot, however, control their availability, pricing or policy changes, and we are not liable for their failures.

12.3AI agents and AI-generated content can occasionally make mistakes. We set up guardrails, scripts and escalation routes to reduce this, and we monitor performance. You should review key outputs and tell us about anything that needs correcting.

12.4AI agents are not designed to give regulated advice, such as medical, legal or financial advice, and should not be configured to do so. Where your sector is regulated, we will agree suitable scripts and escalation steps with you.

13. Limitation of liability

13.1Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

13.2Subject to section 13.1, we are not liable for any loss of profit, revenue, sales, business, goodwill or anticipated savings, loss or corruption of data, or any indirect or consequential loss.

13.3Subject to section 13.1, our total liability to you under or in connection with the Contract, in each 12-month period, is limited to the total fees you paid to us in that period.

13.4Except where expressly stated in your Order, we do not promise any particular level of sales, revenue, leads or return on investment. Results depend on many factors, including your offer, market and follow-up.

13.5We are not responsible for delays or failures caused by events outside our reasonable control, such as outages of Third-Party Platforms, internet or power failures, or changes in law. If such an event continues for more than 30 days, either of us may end the affected Services by written notice.

14. Term, cancellation and termination

14.1The Contract starts on the date it is formed and continues for any minimum term stated in your Order. After that, it continues month to month until either of us ends it.

14.2After any minimum term, you may cancel by giving us 30 days' written notice by email to Stephen@evolvedigital.ai. If you would like to end the Contract during a minimum term, the fees for the rest of that term remain payable. We are always happy to discuss options with you first.

14.3Either of us may end the Contract straight away by written notice if the other:

• commits a serious breach and, where it can be put right, does not put it right within 14 days of being asked to; or
• becomes insolvent, enters administration or bankruptcy, or stops trading.

14.4When the Contract ends:

• all unpaid fees and at-cost usage charges become due;
• we will, on request made within 30 days, provide an export of your data held in the platforms we manage, in a standard format, and then delete it unless the law requires us to keep it;
• you must return any leased Equipment under section 9;
• sections 6, 10, 11, 13 and 15, and any other terms intended to continue, will survive.

15. Complaints, general terms and governing law

15.1If you are unhappy with any part of the Services, please contact us at Stephen@evolvedigital.ai. We will acknowledge your complaint within 2 Business Days and aim to resolve it within 10 Business Days. We are also happy to discuss it on a call.

15.2Either of us may use a Teams meeting or other call to try to resolve a dispute in good faith before starting legal proceedings.

15.3You may not transfer your rights under the Contract without our written consent. We may subcontract parts of the Services, but we remain responsible for them.

15.4If any part of these Terms is found to be unenforceable, the rest will remain in force.

15.5If we do not enforce a right straight away, we may still enforce it later.

15.6The Contract is the entire agreement between us about its subject matter. Nobody other than you and us has any right to enforce it under the Contracts (Rights of Third Parties) Act 1999.

15.7Notices must be in writing and may be sent by email to the addresses each of us has given.

15.8These Terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Last updated: 29 October 2026.