Marketing consultant · B2B lead generation · Manchester

Marketing Consultant Manchester for B2B lead generation

A clear B2B lead generation strategy, targeted prospect lists and consistent outreach that puts qualified sales conversations in your diary every month.

Lead generation consulting that fills your diary with sales calls

Many B2B businesses have a strong offer but an inconsistent pipeline. Referrals dry up, outreach happens in bursts and promising leads are never followed up properly.

We start with who you should be speaking to and why they should listen. From there we build targeted lead lists, plan outreach that feels relevant, review how your pipeline is managed and tighten the follow-up so more conversations become sales calls.

How we work

From target list to booked call.

A practical, staged approach that keeps your outreach relevant and compliant with UK GDPR and PECR expectations.

Stage 1 · Strategy

Define who to target

We agree your ideal customer profile, exclusions, offer and qualification criteria, so effort goes into the prospects most likely to buy.

Stage 2 · Outreach

Start relevant conversations

Targeted lead lists, mailbox set-up and personalised cold email campaigns open conversations with decision makers who fit your profile.

Stage 3 · Conversion

Turn replies into sales calls

Pipeline review and a clear follow-up strategy make sure interested prospects are qualified quickly and booked into your diary.

Fractional CMO and CTO

Fractional CMO and CTO support, with an AI strategist on your side

Many growing businesses need senior marketing and technology direction, but are not ready for a full-time hire. I work with you part-time as your fractional CMO and CTO, helping you decide where AI fits, which tools to use, and how marketing and sales should work together.

Process

How it works

  1. Strategy session: we review your goals, current marketing, sales process and technology.
  2. 90-day roadmap: a clear plan of priorities, tools and quick wins.
  3. Monthly support: regular check-ins, decisions and hands-on help to keep the plan moving.
Experience

Why work with Stephen

Stephen Thomasson has 28 years in computer engineering and over 20 years delivering NHS IT projects. He recently led the rollout of 1,100 Microsoft Copilot licences, shaping the AI strategy and building practical use cases across Finance, HR, Operations, IT and Projects.

FAQ

Lead generation consulting questions.

Straight answers about B2B lead generation with EvolveDigital.ai.

Do you guarantee sales calls?

Yes, on our Platinum package we guarantee 20 qualified sales calls per month. The qualification criteria are agreed with you before outreach begins.

Is cold email outreach legal in the UK?

B2B cold email to corporate addresses is permitted in the UK when it is relevant, clearly identifies the sender and offers a simple opt-out. We keep suppression lists and opt-out handling aligned with UK GDPR and PECR expectations.

Do you only work with Manchester businesses?

No. We are based in Manchester and work with B2B businesses across the UK. Outreach can target prospects locally, nationally or in specific sectors.

Can you review our existing sales pipeline?

Yes. A sales pipeline review looks at how leads arrive, how quickly they are followed up and where deals stall, then sets out practical changes to win more of them.

What is a fractional CMO or CTO?

A senior marketing or technology leader who works with your business part-time, usually on a monthly retainer, instead of a full-time hire.

How is this different from your fractional CIO service?

Fractional CMO and CTO support focuses on growth, marketing and choosing the right AI tools. Fractional CIO support focuses on IT systems, security and governance. Many businesses use both.

Free pipeline review

Find out how many sales calls your pipeline should be producing.

Book a 30-minute review of your targeting, outreach and follow-up.

Manchester, Greater Manchester, UK0161 706 0955hello@evolvedigital.ai